11 April 2026
Cernusco shines — the fashion show at Solo per Oggi
On 11 April 2026 Joly Milano took to the runway at Solo per Oggi in Cernusco sul Naviglio. A special moment where fashion became storytelling, encounter and magic.
Read →Joly Milano was born in 1965 in Cernusco sul Naviglio, on the outskirts of Milan, from Jolanda's passion for tailoring, founder of the brand, and her desire to celebrate authentic femininity through garments made with care and skill.
For over sixty years these values have continued to guide everything we create.
Every garment is still designed, cut and finished in our workshop, where the artisan tradition is carried on with the same dedication by her daughter Sara, an expert and attentive pattern maker, who preserves and renews the family's know-how with sensitivity, precision and passion.
Since 1965
The artisan workshop
Everything begins with an idea for a garment. The fabric is chosen, the measurements taken, the cutting and sewing done. Every stage is followed internally, with no industrial chain, no compromises. Fabrics and accessories are rigorously Made in Italy, sourced from national producers with controlled and certified supply chains.
The result is lingerie that lasts, fits well and feels different to the touch — because it truly is.
Our method
Craftsmanship, not production
We don't talk about seasonal collections or stock rotation. We talk about clients — women who have been coming for years, who bring their daughters, who send their friends. Women who know what they want and find here someone who knows how to listen.
By appointment we create every garment to measure: bras, bodies, swimwear, girdles. For every body, every need, every occasion.
Our values
Craftsmanship
Every garment is born in our workshop, from design to finishing. No industrial chain, only expert hands and carefully chosen materials.
Made in Italy
Fabrics and accessories rigorously Italian, with controlled and certified supply chains. We favour national producers without compromising on quality.
Listening
Every woman is different. We listen, advise, create. We don't sell a standard garment: we build what you truly need.
News & Events
From our atelier